The New York Times Immersion

Ever watched kids play video games? Pretty interesting sociological study, right? Why not make a video of them playing video games? The New York Times Magazine and Robbie Cooper show us how desensitized children are to violent video games. Times sure have changed, haven't they?

Source: Buzz & Viral Marketing Agency

ad agencies-come out from your buildings and meet culture

Here's a great story on Taxi, the ad agency in Vancouver, Canada who also operate a cafe at the front of their house.

There are 3 reasons why I like it...

1. It puts a face to the agency and helps it interact with its local community
2. It forces agency folk to interact with real people instead of peers
3. It's a business, so junior folks and anyone who's interested can learn basic fundamentals of what it takes to sell and market

Our business badly needs to do more of this stuff.

Source: Influx Insights

Documentary: Mobile Youth in Soweto

Today is a big day on the Grid - we’ve just launched a 25-episode documentary about youth culture in Soweto, the famous South African township. The documentary, called Mobikasi, is the first to be delivered exclusively by a locative mobile social network like the Grid. source

Costa Rican Youth, Mobile Phones and Social Change

This article was written by Lisa Campbell of the Youth Action Network and is reprinted here with permission.  Lisa's research and articles are on her blog Mobile Revolutions. Globally 1.5 billion people have access to televisions, and 1 billion to the Internet; yet overall the most actively used electronic gadget is the mobile phone, with over 3 billion users worldwide. Reaching the 4 billion mark before the end of 2008, that equals to approximately one cell phone for every two human beings. source

Listen to Consumers, Not Marketing Gurus

A variety of newspapers and trade magazines run a piece themed 'Campaign of the Week'.

The format is probably familiar to you. A senior marketer names their favourite advertising campaign of the moment and explains why it works as a piece of marketing communications.

Source: Branding Strategy Insider

Millennials on the street: Rochester

With all of the concentration on and hype poured into the role of modern social networks in Millennial civic education, it's easy to overlook the impact of some relatively old-school and obvious avenues of information. I was reminded of this yesterday after talking with two teenagers on the street in Rochester, New York. source

World’s first locative documentary for mobile looks at youth culture in Soweto

Today is a big day on the Grid - we’ve just launched a 25-episode documentary about youth culture in Soweto, the famous South African township. The documentary, called Mobikasi, is the first to be delivered exclusively by a locative mobile social network like the Grid.

Users can explore Sowetan youth culture on their cellphones from anywhere in South Africa through The Grid’s map interface, or by physically touring the famous township and watching documentary clips on their phones at the locations where they were shot.

Source: Vincent Maher

Mobile Warriors: Costa Rican Youth, Mobile Phones and Social Change

This article was written by Lisa Campbell of the Youth Action Network and is reprinted here with permission.  Lisa's research and articles are on her blog Mobile Revolutions. Globally 1.5 billion people have access to televisions, and 1 billion to the Internet; yet overall the most actively used electronic gadget is the mobile phone, with over 3 billion users worldwide. Reaching the 4 billion mark before the end of 2008, that equals to approximately one cell phone for every two human beings.


Source: Technorati

Focus Groups vs Communities of Purpose

The focus group is a much relied on tool in marketing, PR, politics - behaviour changing activity of all kinds.

But its role is disrupted and a layer of professionalism disintermediated by Communities of Purpose.


Source: Faster Future

Mobile Ethnography Links

* Focus Groups vs Communities of Purpose

The focus group is a much relied on tool in marketing, PR, politics - behaviour changing activity of all kinds.
But its role is disrupted and a layer of professionalism disintermediated by Communities of Purpose.