Tuesday, 10 March 2009

Jan Chipchase

Monday, 9 March 2009

Emerging Experiences

Source: 180360720

In desperate need of inspiration? Head over to the Razorfish - Emerging Experiences Vimeo channel to catch some great projects on the Surface table (and soon Siftables).

Friday, 6 March 2009

Useful starting points for qualitative research utilising ethnography

Source: Kumeugirl

Genevieve Bell from Intel said, “It’s based on the idea that you can best absorb a culture by being there and doing it. An old professor of mine called it ‘deep hanging out.’” AQR defines ethnography as “Originating in anthropology, this term traditionally refers to a practice in which researchers spend long periods living within a culture in order to study it. The term has been adopted within qualitative market research to describe occasions where researchers spend time - hours, days or weeks - observing and/or interacting with participants in areas of their everyday lives.” Depending on where you are - ethnography is either the ‘in’ thing or the ‘old’ thing. ( Maybe once it’s in HBR it’s possibly not the new new things anymore). At its best - it leads to an understanding of people in context. At its worst it can lead to some surreal circumstances. Let me paint you a picture - you turn up at someone’s home in Jakarta which is now very very clean. There is a participant, some very well dressed family members keen to see what is happening. There is a camera person, a local researcher, a translator, an international researcher, and six people from interested parties (could be six Americans, Koreans, Japanese etc). Whatever it is - natural behaviours are not going to happen. There are a wide range of methods used under the name of ethnography- shadowing, diaries, lead user research, immersion, passive video camera recording, day in the life, intercepts, observation, user led documentation or video, sms interactions and blogs.



Monday, 2 March 2009

Brandwidth - do you have it? (Graham Brown mobileYouth)

Source: Slidshare

Brandwidth - what is it? do you have it? which brands have it and why? Graham Brown of mobileYouth presents.



Thursday, 26 February 2009

You: mobileYouth India test shooting (via YouTube)

Source: Friendfeed



Monday, 23 February 2009

The home of UK youth research

Source: UK Tribes



Wednesday, 18 February 2009

Market Researchers in Your Facebook?

Source: eMarketer Articles

Rumor about new product highlights Facebook’s struggle for ad model